USA Market Expansion

Client AdvantageGrowing your business in the world's largest economy

Expanding your business in the USA is easier with Monumental Exchange.

Monumental Exchange guides clients around common challenges and to the opportunities of conducting business in the United States.

Whether evaluating new locations or negotiating with potential partners, it is important to consider that the USA has many business cultures that differ from state to state as well as from industry to industry. We provide clients faster and easier access to the world’s largest economy.

Client Advantages:

  1. Market expansion and M&A experience in key industries & niche markets
  2. Our CEO comes from the United States
  3. Monumental Exchange understands how to recognize cultural signaling, body language cues, and local jargon used in meetings
  4. We facilitate trust, legitimacy, and understanding in negotiations

ServicesUSA Market Expansion, Startup, and M&A guidance

Conducting business successfully in the USA requires sound market expansion and financial strategies including adequate choices for a short-list of potential target markets, appropriate target customers, a well-planned channel strategy, prudent resource allocation decisions, good product and service offerings, strong brand positioning, and a working operating model.

Market Expansion Goals:

  1. Market share expansion – for businesses already operating in the USA
  2. Startups – new business entry, establishing subsidiaries and affiliate businesses
  3. M&A and joint ventures – buying a business, or part of a business

Monumental Exchange has a long history working with companies that invest and build capacity in the USA. We help clients make well-informed decisions that are designed to efficiently use resources and provide a positive return on investment.


  • Market evaluation (state economy, industry conditions, market size, growth potential, customer and competitive analysis, SWOT analysis, investment incentives, etc.)
  • Market entry strategies (value proposal, target customers, products, pricing, channel placement strategy, and brand positioning)
  • Investor and business partner selection
  • Site visits and facility location evaluations
  • Organizational structure and guidance:
    • Deciding on a legal structure (LLC, C Corporation, S Corporation, etc.)
    • Setting up a subsidiary
    • Establishing a US bank account
    • US Federal Tax Identification Number (Employer ID Number)
    • Hiring US workers
  • Project feasibility analysis
  • Project financing and valuation
  • Negotiation support
  • Support developing contracts, commercial, and sales agreements
  • Ongoing project control

Projects in the News

A selection of deals advised by our management that are in the press.

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4 Ways to Improve SuccessMaking the USA work for you

1. Excellent location — The 50 United States are in reality separate markets with individual business regulations, tax laws, and customer buying patterns. Choosing the right target place to locate based on criteria such as the potential customers, competitors, regulatory environment, and government incentives is critical. We work in major metropolitan centers throughout the United States such as: New York City, Washington D.C., Los Angeles, Chicago, Houston, San Francisco, Baltimore, New Orleans, as well as in other cities and even rural communities that provide excellent resources for growing companies.

2. Unique value proposition — Develop a strong differentiation strategy to market your products or services. Show customers how your business offering is unique to their particular market.

3. Realistic financial projections — Successful market expansion in the USA tends to be more expensive than many clients originally anticipated. A controlled action plan achievement approach to the distribution of monies helps assure you execute your plan in terms of finances as well as the organizational capacity.

4. Knowledgeable advisory team — Use the right combination of international, home-based, and new target market talent and expertise to guide your project. Market expansion is easier when doors are opened for foreign businesses by locals. Monumental Exchange helps you understand and thrive in the United States.